Photo by Milly Eaton via Pexels

The saying goes that you only get one chance to make a first impression and that applies not only to our personal and professional lives but also to real estate. Humans are sensory by nature, and those senses are linked to emotions that often determine our decisions.

When you have the opportunity to capture someone’s emotions, make them gasp when they walk in a room or see a home for the first time. If you can do that you’ve won the first impression – and made a great one.

As you begin the home staging process, keep this in mind and target those emotions through sensory input. Colors, smells, sounds, even the temperature, and humidity of the interior of the home can have a powerful impact on a buyer. This is where they will live their lives, raise their families, live out their retirement, tell their stories. Staging should make it easy for them to place themselves in each room and picture a life there.

This is how you make that happen.

Depersonalize to create a blank slate for buyers to write their own lives upon.

Your buyers want to be able to see themselves living in their new home, not someone else’s. So before you do anything, depersonalize it. Remove the family photos, the artwork on the fridge, the personalized plaque over your desk, and other “homey” items. Turn your home into a blank slate so that buyers can see themselves in the space.

Freshen up the interior with a new coat of paint.

A fresh coat of paint just looks nice, it’s relatively inexpensive, and when combined with cleaning and decluttering, it can really add some oomph to your selling power. However, when you decide to take the plunge and pick up the brush, choose neutral colors. Go with soft, inviting colors like off-white, beige, white, and pale gray. You can even use several complimentary colors throughout the house, but avoid emotionally charged colors like lavender, lime green, or pink.

Define the purpose of each room to maximize the living space.

Making every square foot of a home appear to be usable space is definitely a great selling point. An unused room with no real purpose can be turned into a craft room or home office. Transform attics and basements into family rooms, guest bedrooms, or libraries. When buyers can see the potential of a room, they can easily place themselves in it, and they also see that no space is wasted

Use lighting to your advantage.

The right light can transform a room. In fact, good lighting is at the top of most homebuyers’ wishlists. Letting outside light in can make a room larger, but interior light is also key. For maximum effect, use three types of lighting: accent (table, shelf, wall), task (reading, pendant), and ambient (overhead). Combine these three to create an attractive, inviting space that will draw your buyers in and make it feel like home.



97 Metropolitan Avenue, Ashland, MA 01721

Single-Family

$325,000
Price

7
Rooms
3
Beds
2/1
Full/Half Baths
Double Bonus! No condo fees and a great price for this attached duplex in popular Ashland neighborhood within short walk to Ashland Reservoir and State Park. Three bedroom town house style duplex with large open Kitchen/Dining/Living Room layout awaits your updates and personal touches. Large master bed room has its own bath, vaulted ceilings with sky lite and large custom double closets. Additional living space in finished lower level perfect for family/play room, exercise or office space. Breezy screened porch over looking back yard and conservation area. Roof ~2014, HVAC ~2003, hot water 2015. Very near town center retail district and 5 minutes to Boston commuter rail. Asking price reflects condition and updates needed. To be sold "As-Is". Each owner maintains their own unit, driveway, and yard. Exterior siding & roof maintenance and master insurance are shared expenses.
Open House
Sunday
October 27 at 11:00 AM to 1:00 PM
Cannot make the Open Houses?
Location: 97 Metropolitan Avenue, Ashland, MA 01721    Get Directions

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97 Metropolitan Avenue, Ashland, MA 01721

Condo

$325,000
Price

7
Rooms
3
Beds
2/1
Full/Half Baths
Double Bonus! No condo fees and a great price for this duplex/condo in popular Ashland neighborhood within short walk to Ashland Reservoir and State Park. Three bedroom town house style duplex with large open Kitchen/Dining/Living Room layout awaits your updates and personal touches. Large master bed room has its own bath, vaulted ceilings with sky lite and large custom double closets. Additional living space in finished lower level perfect for family/play room, exercise or office space. Breezy screened porch over looking back yard and conservation area. Roof ~2014, HVAC ~2003, hot water 2015. Very near town center retail district and 5 minutes to Boston commuter rail. Asking price reflects condition and updates needed. To be sold "As-Is". Each owner maintains their own unit, driveway, and yard. Exterior siding & roof maintenance and master insurance are shared expenses.
Open House
Sunday
October 27 at 11:00 AM to 1:00 PM
Cannot make the Open Houses?
Location: 97 Metropolitan Avenue, Ashland, MA 01721    Get Directions

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6 Park Avenue, Natick, MA 01760

Single-Family

$624,900
Price

8
Rooms
3
Beds
1/1
Full/Half Baths
You will absolutely love this well maintained classic center entry colonial in the Walnut Hill district. Move-in ready home is also perfectly located on a quiet side street yet is within .5 miles to Natick Train Station and down town and only minutes to rte 9 & 90. This home features an updated kitchen, large front-to-back living room with elegant gas fireplace, gleaming hardwood floors up and down stairs, 4 season sunroom, central AC, generous sized bedrooms, and finished lower level with plenty of storage and work shop area. Updates include new gas heating and AC in 2014, new kitchen renovation 2014, new gas fireplace 2014, remodeled sunroom, replacement vinyl windows, gutters, elec garage door, etc. Still time to enjoy the deck overlooking large fenced back yard. Come by and fall in love!
Open House
Sunday
October 06 at 12:30 PM to 2:30 PM
Cannot make the Open Houses?
Location: 6 Park Avenue, Natick, MA 01760    Get Directions

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6 Park Ave, Natick, MA 01760

Single-Family

$649,900
Price

8
Rooms
3
Beds
1/1
Full/Half Baths
You will absolutely love this well maintained classic center entry colonial in the Walnut Hill district. Move-in ready home is also perfectly located on a quiet side street yet is within .5 miles to Natick Train Station and down town and only minutes to rte 9 & 90. This home features an updated kitchen, large front-to-back living room with elegant gas fireplace, gleaming hardwood floors up and down stairs, 4 season sunroom, central AC, generous sized bedrooms, and finished lower level with plenty of storage and work shop area. Updates include new gas heating and AC in 2014, new kitchen renovation 2014, new gas fireplace 2014, remodeled sunroom, replacement vinyl windows, gutters, elec garage door, etc. Still time to enjoy the deck overlooking large fenced back yard. Come by and fall in love! Pictures coming Friday by noon. First open house Fri 530-630, Sat/Sun 12-2pm.
Open House
Friday
September 27 at 5:30 PM to 6:30 PM
More Open Houses
Cannot make the Open Houses?
Location: 6 Park Ave, Natick, MA 01760    Get Directions

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